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What is Marketing?

The management process through which goods and services move from concept to the customer. Marketing is

about identifying and meeting human and social needs.

Shortest Definition = “meeting needs profitably”

Concept Management philosophy according to which a firm’s goals can be best achieved through identification and satisfaction of the customers’ stated and unstated needs and wants.

 

So What is Marketed?

Goods

Services

Events

Experiences

Persons

Places

Properties

Organizations

Information’s

Ideas

In order to promote the device, the company featured its debut at tech events and is highly advertised on the web and on television.

Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because.”Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.” In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer’s needs.

 

Some fascinating facts about Marketing:-

  1. Blogs are 63% more likely to influence purchase decisions than magazines.
  2. 20% of people will read text while 80% of people will watch a video with the same exact content.
  3. Diamonds are not rare or valuable and the reason demand is high is because of a marketing campaign by DeBeers to sell more engagement rings.
  4.  In 2009 Burger King launched a campaign that if you unfriended 10 friends on Facebook you were entitled to a free whopper. The ex-friend would then receive a message explaining that their friendship was less valuable than a whopper.
  5. Today, 1.2 Billion People Are Accessing the Web from Mobile Devices

 

E Marketing:-

E-marketing is a process of planning and executing the conception, distribution, promotion, and pricing of products and services in a computerized, networked environment, such as the Internet and the World Wide Web, to facilitate exchanges and satisfy customer demands. It has two distinct advantages over traditional marketing. E-marketing provides customers with more convenience and more competitive prices, and it enables businesses to reduce operational costs.

E-MARKETING TECHNIQUES

E-marketing techniques can be broken down to pull and push marketing. Pull marketing is a passive technique by which online shoppers take the initiative requesting specific information on the Web. Search engines, product/service advertising, e-coupons, and e-samples are part of pull marketing. For example, e-marketers can register their e-commerce sites, products, and services with search engines such as Google and or Yahoo, thereby enabling online shoppers to search for product/service information using Google or Yahoo and link to their sites. Similarly, e-marketers can also register their e-coupons and e-samples with e-coupon sites such as ecoupons.com and e-sample sites such as yes-its-free.com.

Push marketing is a proactive technique that enables e-marketers to “push” their product/service information to Web visitors or shoppers without their requesting it. Banner advertising, pop-up advertising, e-mail promotion, and spamming belong to push marketing. For instance, e-marketers can rent designated space from Internet service providers such as America Online or MSN for their banner or pop-up ads. Using animated graphics, appealing messages, and links, e-marketers try to lure visitors to their sites to buy their products or services. Many Internet users, however, find such ads annoying and employ software that blocks pop-ups and banner ads.

E-mail promotion is widely used by e-marketers to send new product/service information to their registered customers. For example, airline companies periodically e-mail their registered customers about their e-fares and promotional vacation packages. Spamming refers to sending millions of e-mail promotions to recipients who have never asked for the information. These recipients’ e-mail addresses are often purchased or swapped with other businesses. Spamming is at best unethical and at worst illegal.

 

Some Fascinating facts about the history Of E Marketing:-

  1. The first email to be sent with an “@” symbol was in 1971. It was sent by Ray Tomilinson and the “@” symbol meant that the message was sent to a person rather than a machine
  2. The first mass blast email message was sent in 1978 for DEC System 2020 (“world’s cheapest mainframe computer”) to 600 recipients. It was said to have not been received well at all.
  3. The original name of Twitter was actually Twttr. A few months before Twitter launched, the founders decided to change the name and rebrand.

4.Google’s first ever tweet was sent in 2009. It was binary code for “I’m Feeling Lucky”, which is the button next              to the search button on Google.

5.The first email was sent in 1971 by two computers sitting right next to each other. The content was thought to                say “testing 123” or “QWERTYUIOP”

 

 

 

 

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